Hi, Meet Ramendra Singh!

Ramendra Singh is Professor of Marketing at IIM Calcutta, India. He completed PhD from IIM Ahmedabad in 2010, MBA from XLRI Jamshedpur in 2003, and B.Tech (Mechanical Engineering) from IIT-BHU in 1996. His academic research has been published in reputed international journals including, Journal of Business Research, Journal of Macro Marketing, Journal of Marketing Management, International Marketing Review, Marketing Theory, Industrial Marketing Management, Journal of Personal Selling & Sales Management, and Journal of Information Technology, among others.

He serves on Editorial Boards of several leading international academic journals, guest edited several special issues, and has written several articles in business publications. His research interests include marketing and the poor, ICT for Development, business and society, and salesforce performance management. He has authored several books, including an edited book titled, Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets, a textbook on Sales and Distribution Management, and two books on marketing case studies. He has also authored several case studies on profit and nonprofit organizations, start-ups as well as for social enterprises. He has worked in the industry for several years in sales and marketing responsibilities. He lives in Kolkata.