Publications and Books

My Publications

Publication	Authors	Year
"Conflict-induced Entrepreneurial Resilience, Self-Efficacy and the New Social Compact: A Study of BoP Micro-Entrepreneurs in Conflict Zones," published in Decision.	Ramendra Singh, Tahir Wani, Wajid Saiyed, and Apoorv Khare	2021
"Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive," Journal of Retailing and Consumer Services, Vol 62.	Mohd Sadiq, Mohd Adil, Kumkum Bharti, and Ramendra Singh	2021
"Evaluating the impact of religious icons and symbols on consumer's brand evaluation: Context of Hindu religion," Journal of Advertising, 50(4), 372-390.	Ridhi Agarwala, Prashant Mishra, and Ramendra Singh	2021
"Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for Marketing Strategies for BoP Markets," Journal of Global Marketing, Special Issue on Marketing to the poor, disadvantaged and marginalized consumers: A global perspective.	Ria Mishra, Ramendra Singh, and Saravana Jaikumar	2021
"Does Managing Customer Accounts Receivable Impact Customer Relationships, and Sales Performance? An Empirical Investigation" published in Journal of Retailing and Consumer Services.	Ramendra Pratap Singh, Ramendra Singh and Prashant Mishra	2021
"Thinking, Feeling and Coping by BoP Healthcare Consumers: Policy-Based Intervention in an Emerging Market," Journal of Marketing Management (Special Issue: Digitally enabled value co-creation at the bottom of the pyramid), 37(9- 10), 914-961.	Rakesh Ranjan, Rupanwita Dash, Sudeep Rohit and Ramendra Singh	2021
"A road less traveled in nostalgia marketing: Impact of spiritual wellbeing on effects of nostalgic advertisements," Journal of Marketing Theory and Practice, 29(3), 289-307.	Singh, Ramendra, Yukti Sharma and Jitender Kumar	2021
"Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework," Journal of Macromarketing, 41(2), 373-390.	Maity, Moutusy, and Ramendra Singh	2021
Click here to view all

My Books

Case Studies in Marketing Management, 2012

Sales and Distribution Management, 2015

Cases in Business Marketing (co-edited with Pramod Paliwal and Sudhir Yadav), 2013

Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets, Emerald Publishing, 2019

Marketing to the Poor Creating Value; Co-Editors: Ramendra Singh, Tahir A. Wani

Editorial Experience

Special Issue Co-Editor, Journal of Global Marketing, on Marketing to the Poor, Disadvantaged and marginalized Consumers: A Global Perspective, Vol.34 (4), 2021.
Special Issue Editor, Journal of Indian Business Research, on Sustainability and Business, Vol 11(2), 2019.
Special Issue Editor, Journal of Global Marketing, on Marketing Challenges and Opportunities in India, Vol 31(2), 2018.
Special Issue Editor, International Journal of Business and Emerging Markets, on CSR in a Globalised World: Emerging Issues and Challenges, Vol 10(2), 2018.
Special Issue Co-Editor, Marketing Theory, on Markets & Marketing at the Bottom of the Pyramid, Vol 17(3), 2017.
Special Issue Co-Editor, Decision, on Re-thinking Marketing, 42(4), 2015.
Special Issue Co-Editor, International Journal of Pharmaceutical and Healthcare Marketing, on Healthcare at the Bottom of the Pyramid, Vol 9(3), 2015.
Special Issue Editor, International Journal of Business and Emerging Markets, on Marketing to the Bottom of the Pyramid: Key Challenges and the Way Ahead, 6(4), 2014.

Special Issue Editor, Marketing Intelligence & Planning, on MARCON 2012 at IIM Calcutta 32(5), 2014.
Special Issue Co-Editor, Journal of Business & Industrial Marketing, on Business-to-Business Marketing Practices in India, Vol 27(3), 2012.
Executive Editor, Subsistence Marketplaces Journal(2021 onwards)
Regional Editor (Asia), International Journal of Business and Emerging Markets (2016 onwards)
Membership of Editorial Boards: Industrial Marketing Management; Journal of Business & Industrial Marketing, Journal of Global Marketing, International Journal of Consumer Studies, Journal of Research in Interactive Marketing.
Adhoc Reviewer for Journals: Journal of Academy of Marketing Science; European Journal of Marketing; Journal of Business Research; Marketing Theory, Business & Society; Thunderbird International Business Review; Journal of Personal Selling and Sales Management; International Journal of Pharmaceutical and Healthcare Marketing.