Teaching at IIM Calcutta

  • Sales & Distribution Management
  • Marketing to Bottom-of-Pyramid Consumers
  • Marketing Management - I
  • Marketing Management - II
  • Management Game based on CAPSTONE Business Simulation

Executive Education, Consulting & Training

  • Consultancy Project for S. Chand Group for developing a Tool for Assessment of "Mylestone" Efficacy in Schools (April 2018-June 2019)
  • Customized training program on marketing innovation for sales managers and channel members of TVS Motor (January 2019)
  • Customized general management training program for mid and senior-level managers of BPCL (October; November 2017)
  • Customized sales behavioral training program for IFAs of ICICI Prudential AMC (September; October 2017)
  • Customized sales training programs for RSMs, BDOs, and CSOs of Axis Bank Ltd (April-May 2017)
  • Customized leadership training programs for RSMs of Maruti Suzuki Limited (April, September 2017)
  • Customized entrepreneurship leadership training programs for Amway Business Owners (January; March; May 2017)
  • Customized sales behavioral training program for IFAs of HDFC Asset Management Group (July 2016)
  • Customized sales training program for Unit Managers of LIC of India (November 2015; September 2016)
  • Customized sales training program for several batches of Retail Outlet Dealers of Indian Oil Corporation Ltd. on increasing business profitability (2015; 2016)
  • Executive Manpower Evaluation Consultancy project for Pipeline Headquarters, Oil India Limited. [September 2014-October 2015)
  • Training Program on Business Analytics for Tata Metaliks Ltd [February 2015)
  • Member, Peer Group of Subject Matter Experts to review training program content for capacity building under Restructured Accelerated Power Development and Reforms Programme (R-APDRP), Power Finance Corporation
  • Customized training program for John Deere India Pvt. Ltd. on Supply Chain Management (February 2014)
  • Consultancy Project for Tata Metaliks Kubota Pipes Ltd for developing a Comprehensive Branding Strategy for DI Pipes. [July-September 2013)
  • Customized General Management and Leadership programme for Middle and Senior Managers of Oil India Limited, 2013-14; 2014-15
  • Customized Executive Development programme for Senior Officers of National Academy for Defence Production, Sept 2013
  • Customized Executive Development programme for Middle and Senior Managers of Kolkata Port Trust, Sept 2013
  • Customized training program for Retail Sales Field Officers of Indian Oil Corporation (2012, 2013)
  • Customized training program for Indian Railway Traffic Service Probationers (March-April, 2012)
  • Research and Consultancy Project for UNFPA for setting up Centre and Laboratory for Sustainable Business and Management at IIM Calcutta
  • Program Co-Director, Advanced Programme for Marketing Professionals (2019-21), Executive Programme on Business Management (2017-19); Executive Programme on Digital & Social Media Marketing Strategy (2017 onwards); Executive Program in Sales and Marketing (2011-13), Executive Program for Young Managers (2013-15), and Senior Management Programme (2014-16)-Satellite based Long Duration Program by IIM Calcutta
  • Invited sessions in the MDP on “Designing Successful Marketing Strategies for the Bottom of Pyramid Markets,” at DC School of Management and Technology, Vagamon, Kerela (Jan 7-8, 2012)

Invited Talks & Presentations

  • Invited talk on Marketing to BOP at North-South University, Dhaka, February 7, 2018.
  • Attended Global Colloquium on Participant–Centered Learning at Harvard Business School, July 24-30, 2016.
  • Special Session Chair, “Creating Customer Value in Emerging Markets,” Conference of the Emerging Markets Conference Board, Dubai, UAE, January 20 -22, 2015.
  • Invited to conduct a workshop on Structural Equation Modeling by University of Jammu, March 7-9, 2014.
  • Invited by ACCESS Health International to deliver lecture on increasing word-of-mouth publicity for six hospitals under the Eye care collaborative, February 2, 2013, at Aravind Eye Hospital, Madurai.
  • Session chair, ANZMAC 2011.
  • "Studying Markets and Marketing at Bottom of Pyramid: Emerging New Paradigms" invited as visiting AIM Research Scholar, Lancaster University Management School, UK [May-June 2011].
  • Track Coordinator, Early Thesis Proposal Track, 4th IIM Ahmedabad Doctoral Colloquium, 2011.
  • Track Coordinator, Survey Methodology Track, 3rd IIM Ahmedabad Doctoral Colloquium, 2010.
  • Visiting Scholar, University of Macau, Macao [October 2008; March 2015].

Visiting Faculty

  • IIM Kashipur - 2018, 2019, 2020
  • IIM Ranchi - 2017, 2019
  • IIM Bodh Gaya - 2018, 2016
  • IIM Shillong - 2015
  • IIM Rohtak - 2014
  • XLRI Jamshedpur - 2014
  • Indian Institute of Foreign Trade, Kolkata - 2013, 2014
  • Gedu College of Business Studies, Bhutan - 2010, 2012
  • National Institute of Design, Ahmedabad - 2009